A brand helps to make a company, product, or service stand out. A good one makes people recognize, trust, and stay loyal to it, but a bad one can leave people unsure or disappointed. To build and keep a strong brand, it's important to do research, be creative, keep things consistent, and change when needed.
Brands include things like what a company believes in, how it talks to people, how things look, and what people say about it. By investing in your brand, you can make people feel connected to you and help you be more competitive.